5 plus years of industry experience in PPC, Search Engine Marketing and other platforms of digital marketing.
?Should be able to manage all paid search campaigns on Google, Yahoo and Bing - to maximize ROI, drive traffic, and customers.
?Track, report, and analyse PPC initiatives and campaigns
?Plan, develop and implement Search strategies for clients.
?Prepare and present reports regularly based on client`s requirement.
?Complete keyword research, writing ad copies and setting up search campaigns across platforms.
?Handling, monitoring campaigns across platforms and suggesting optimisation changes to improve KPIs/ROI.
?Analytical capabilities to understand data and provide meaningful insights
?Should have handled multimillion dollar clients individually and as a team.
?Should be able to lead a larger team and train them according to their skills. Provide valuable feedback on their growth and a development plan for their career.
?Attend all project/client on boarding calls and able to handle the calls individually.
?Quality check the work done by the team and provide feedback to improve the efficiency.
?Conduct training on a regular basis to keep the team up to date on the domain.
?Recommend appropriate audience segments based on client’s target
?Recommend appropriate channel tactics, platforms, and partners
?Understands Goals and Objectives of Brand and build strategies
?Understands Digital Transformation and Audience management
?Understanding of the concepts of reach, frequency, ROI and latency
?Experience working with 3rd party Media vendors
?Understands Marketing funnel and strategize campaigns as per goal
?Solid understanding of ad serving and verification tools, and other tools.
?Works as a member of the team and cross functional teams
?Ability to lead/own internal & vendor meetings and communication.
?Have an aptitude for basic mathematical concepts
?Possess excellent verbal and written communication skills
?Ability to prioritize tasks and meet all deadlines while producing quality.
?Ability to aggregate and communicate data to support recommendations
?Ability to follow through on assigned tasks with minimal supervision
?Passion and curiosity for media, brands & digital activation
?Experience: 5 + Years
?Education: A bachelor degree in any stream