Marketing Head (Job Code : J42611A)  

 Job Summary
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12.00 - 18.00  Years 
Marketing Head
BBA/BMS, BCA, BCom, BCS, BE-Comp/IT, BE-Other, BSc-Comp/IT, BSc-Other, BTech-Comp/IT, BTech-Other
Educational Level:
Stream of Study:
Industrial Type:
IT-Software/Software Services
Functional Area:
IT Software - Other
Key Skills:
Job Post Date:
2020-08-05 16:30:23  

 Company Description
Automation is one of the top trends today that is changing the way companies are conducting their businesses. Companies are investing in developing and implementing tools and technologies at a breakneck speed. Applications going live with expected quality metrics have become extremely crucial. In this entire process, Software Test Automation is becoming all the more important.
My Client is a pioneer in script-less functional test automation. They bring the power of simplicity and speed to adopt test automation in the most effective way. They have enabled businesses to transform the way software functional testing is done.
They are growing very fast and responding very quickly to the market demands

 Job Description
Job Description

Responsibilities –

• As a Marketing leader, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
• Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
• Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
• Speak and present both internally and externally to promote the story of our product.
• Measure and optimize the buyer journey as it relates to product feature adoption and usage.

Requirements -

• BA/BS degree or equivalent working experience.
• Past experience in digital marketing, product marketing, and/or product management.
• Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
• Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.