Social Media Marketing Specialist (Job Code : J47828)  

 Job Summary
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Experience:
3.00 - 5.00  Years 
 
Location:
Pune
 
Designation:
Social Media Marketing Specialist
 
Degree:
MBA
 
Educational Level:
Graduate/Bachelors
 
Stream of Study:
Creative Arts/Design
 
Industrial Type:
IT-Software/Software Services
 
Functional Area:
Sales / BD
 
Key Skills:
Digital Marketing
 
Job Post Date:
2024-05-09 17:05:09  
 
 

 Company Description
 
My Client designs, develops and manufactures automotive interior finishes and complex kinematic assemblies for the most well-known automotive brands on the planet.
These critical components are managed through an intricate global network of reactive supply chains to arrive JIT (Just in Time) at their respective OEM manufacturing plants.
My Client was created at the turn of the millennium, the initial target was to create a business capable of offering short lead times and low-cost automotive tooling manufactured to the highest possible standards. In 2006, they moved into one of the most important assembly plant. Their premier assembly plant proved to be such an effective model it was replicated in various other locations around the world. This enabled my cleint to manufacture and deliver high-quality automotive products to more countries in a shorter timescale. As well as opening assembly plants, they have also opened a Design, Technology & Test Validation Centre. At this facility, each individual is fully committed to developing and enhancing new products for their product lines. Thanks to the unyielding ambition of their people, my cleint is continuing to enjoy enormous success all over the world. A unique and recognisable company culture is present across each of our sites to maximise morale, motivation and subsequently productivity, output and quality. With a talented management team and a motivated workforce, they are dedicated to offering the best products and parts for companies in the automotive industry, all the while ensuring our customer service levels remain consistently high. They also have plans to diversify further in the coming years, which will allow more companies to receive high-quality fast-track tooling solutions. They have come a long way since building their very first tool room back in 2005. My client is now one of the leading names in the industry and their plan is to keep growing further through the implementation of innovative ideas.
 

 Job Description
 
• Experience in creating social media strategies.
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc
• Excellent organization, project management, communication and problem-solving skills.
• Excellent communication, leadership, and creative thinking skills.
Develop, implement, and manage our social media strategy, focusing on driving potential customers to our dealer page.
• Create, edit, publish, and share engaging content daily (e.g., original text, photos, videos, news) that promotes our products and directs traffic to our dealers.
• Maintain a cohesive strategy across all social media platforms to increase brand visibility and engagement.
• Collaborate closely with the marketing and sales teams to ensure alignment of social media strategies with overall business goals.
• Facilitate partnerships with dealers, encouraging them to share iAqua’s promotional content on their social media channels.
• Monitor SEO and web traffic metrics to optimize campaign strategies.
• Use analytics tools to track campaign performance, assess effectiveness, and measure ROI.
• Respond to comments and customer queries in a timely manner.
• Oversee social media accounts’ design (e.g., timeline cover, profile pictures).
• Implement new features to cultivate brand awareness, like promotions and competitions.
• Stay updated with the latest social media trends and best practices.

Requirements:
• Proven experience as a Social Media Manager.
• Strong content management and creation skills.
• Excellent understanding of digital marketing, particularly SEO, Google Analytics, and online advertising.
• Experience with social media marketing tools such as Buffer, Hootsuite, or similar.
• Ability to engage and partner with external entities like dealers and affiliates.
• Excellent communication and copywriting skills.
• Ability to analyze data and provide evidence-based recommendations.
• Degree in Marketing, Communications, or relevant field.