Senior Account Manager- Publisher (Job Code : J48091)  

 Job Summary
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Experience:
6.00 - 8.00  Years 
 
Location:
Chennai
 
Designation:
Senior Account Manager- Publisher
 
Degree:
BA, BBA, BBA/BMS, BBI, MA, MBA
 
Educational Level:
Graduate/Bachelors
 
Stream of Study:
 
Industrial Type:
Media/Dotcom/Entertainment
 
Functional Area:
Marketing / Advertising / MR / PR
 
Key Skills:
Publisher, client management,
 
Job Post Date:
2024-08-05 13:03:50  
 
 

 Company Description
 
Operating across more than 145 countries, our client is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. They leverage technology, creativity, and in-depth data analytics to drive superior results that amplify its clients` brands.They are transforming advertising as a force for growth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.
 

 Job Description
 
Job Description:
Publisher Onboarding and Relationship Management:
Take charge of onboarding new publishers, establishing smooth and efficient processes to support them through the platform setup based on their specific requirements.
Cultivate and maintain relationships with existing publishers, acting as their primary point of contact, and addressing any concerns or issues that may arise.
Ensure publishers are well-equipped and supported in utilizing the platform effectively.
Account Optimization:
Devote efforts to optimizing publisher accounts, striving to enhance revenue generation, and maximizing the value of their inventory.
Implement strategies to ensure that publishers` inventory is sold at the most advantageous prices.
Continuously monitor account performance and seek opportunities for improvement.
Reporting and Analysis:
Conduct thorough data analysis to gain insights into revenue trends, evaluate account performance, and identify potential areas for optimization.
Generate comprehensive reports and communicate key findings to stakeholders.
Provide actionable recommendations based on data-driven insights to drive revenue growth.
Domain Management:
Oversee the management of publisher accounts and domains, ensuring they align with performance metrics and deliver optimal results.
Monitor domain performance and take proactive measures to address any issues or inefficiencies.
Supply DSP Relation and Framework Integration:
Collaborate with the internal DSP team to establish and maintain effective connections between Sharethrough SSP and DSPs.
Ensure seamless integration through multiple frameworks and troubleshoot any connectivity issues.
Foster strong relationships with DSP partners to optimize performance and revenue opportunities.
Product Development:
Support with the product team to offer valuable feedback and insights for product development.
Ensure that new features and functionalities align with the specific needs and requirements of publishers.
Act as a liaison between publishers and the product team, advocating for enhancements that drive publisher satisfaction and revenue growth.