Marketing Manager (Job Code : J44225)
7.00 - 9.00 Years
BBA/BMS, BCA, BCom, BCS, BE-Comp/IT, BEd, BE-Other, BIS, BIT, BSc-Other, BTech-Other, CS, DE-Other, LLB, MCA, MCS, MIS, MS-Comp/IT, MTech-Comp/IT, PG-Other
Stream of Study:
IT Software - E-Commerce / Internet Technologies
Job Post Date:
Our client is an internet based technology & gaming group founded in 2006. It was a garage startup that dared to dream and paved the way for the online skill-based gaming landscape in India.
IT is now a growth stage `start-up` having gone through cycles of angel, venture capital and private equity funding. We pride ourselves as being one of the few consistently profitable enterprises in the current start-up ecosystem and this has consequently ushered a new era of diversification in our group. Its originally identifiable as just a rummy operator, now runs multiple businesses focused on online interactive entertainment.
Our focus has always been on delivering entertainment to the masses via our products. With a current user base of over 15 million+ players across multiple products,continues to develop games, content and online services to provide the best-in-class entertainment on a user`s fingertips.
Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
Formulating and executing the customer acquisition strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely
with the Revenue, Product, Tech and UX teams.
Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
Stays abreast of mobile & email marketing best practices.
Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, affiliate etc Serve as the key strategic lead for programmatic
display, especially the Double Click suite
Work with affiliate partners to optimize install and conversion campaigns
Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to
Drive digital marketing efficiencies and reach through continuous communication testing (A/B), innovation using different platforms and new
products/formats, active co-creation and planning with Google/FB/others as partner
Work with our Performance agencies to institute best execution processes.
Take initiatives, identify pain points, improvement areas and work towards achieving a solution